On Tuesday September 22nd, Lars Jacob gave a talk on sustainable business models and design at a breakfast seminar hosted by the Bergen Chamber of Commerce. The seminar was entitled “The leaders of the future need new mindsets” (“Fremtidens ledere trenger nye måter å tenke på“). He talked about product design, service design and business model design, and about innovative solutions for a greener future.
The seminar was a collaboration between the Bergen Chamber of Commerce, Design Region Bergen and Design Arena. Geir Mikalsen from the Bergen Chamber of Commerce led the seminar, and there were also presentations by Monica Hannestad from Design Region Bergen, Torhild Eide Torgersen from Design Arena and Judith Gloppen from Norsk Design- og Arkitektursenter.
Here is an article that Design Arena published on the seminar (in Norwegian).