Lars Jacob Tynes Pedersen

Lars Jacob is Associate Professor at NHH Norwegian School of Economics, and the chairman of the board of its Centre for Ethics and the Economy. He earned his PhD from the same institution in 2009, with a dissertation on ethical decision-making.

Lars Jacob mostly does research on corporate sustainability, business model innovation and behavioral finance. His work is published in journals such as Management Science and Journal of Business Ethics and by publishers such as Edward Elgar and Wiley.

Lars Jacob also gives presentations, holds workshops and does strategic advising, most of the time together with Sveinung. In addition to his day job, Lars Jacob is a DJ and has released music on the independent record label Powerblytt Records, which he runs with his wife. He lives in Bergen with his wife and two daughters.

Twitter: @LJTPedersen

Below is a video of a presentation Lars Jacob gave at the Lerchendal Conference in 2014:

[vimeo width=”500″ height=”400″]https://vimeo.com/85906245[/vimeo]