See our keynote at Eksportkonferansen (NO)

Jørgensen | Pedersen

We are researchers and sustainability adventurers who work closely with companies to give research-based answers on how to design innovative business models. We give keynote presentations, teach and facilitate workshops. We also serve on boards and advisory boards, and in other ways work with organizations that aim to design and implement sustainable and profitable business models in practice. 

Both of us are Associate Professors, PhD. Sveinung Jørgensen at Inland Norway University of Applied Sciences and NHH Norwegian School of Economics, and Lars Jacob Tynes Pedersen at NHH Norwegian School of Economics. 

In 2017 we published the book RESTART in Norwegian, and now Palgrave has published an English version of it as a free, open-source book: RESTART Sustainable Business Model Innovation.

Latest News

Paper published in Business & Society

The paper “Does Wealth Matter for Responsible Investment? Experimental Evidence on the Weighing of Financial and Moral Arguments” by Lars Jacob and his NHH colleague Trond Døskeland has been published …